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Getting closer to in the moment insights generation

Researchers are looking for new ways to understand online consumer behaviour. Evidence already exists that survey based data collection combined with passive data collection helps to generate the full picture of online consumer behaviour....

Catalogue: Congress 2016: #WOW
Authors: Carlos Ochoa, Daan Versteeg, Melanie Revilla
June 15, 2016
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Citation

Ochoa, Versteeg and Revilla (2016a, June 15). Getting closer to in the moment insights generation. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/getting-closer-to-in-the-moment-insights-generation